01. about
I’m a Creative Director and Art Director with a strong focus on strategic thinking and visual decision-making. I work across advertising, branding and digital projects, helping brands and teams bring clarity, structure and direction to their creative work. I believe creativity is not about producing more, but about deciding better — and building systems that allow ideas to scale and make sense over time.
02. Experience
Freelance / Remote • 2016 – Present
Creative Director / Art Director
_ Lead creative direction and senior decision-making across advertising, branding and digital projects.
_ Define creative frameworks, brand systems and visual languages before execution. Support brands and teams under NDA, providing clarity, structure and creative judgment in complex contexts.
_ Integrate AI-assisted workflows into the creative process as an acceleration tool, always guided by human criteria and responsibility.
_ Collaborate with strategists, designers, copywriters and developers to ensure coherence across channels and platforms.
Work spans lifestyle, technology, retail, automotive, cultural and institutional brands.
Freelance / Remote • 2016 – Present
Creative Director / Art Director
_ Lead creative direction and senior decision-making across advertising, branding and digital projects.
_ Define creative frameworks, brand systems and visual languages before execution. Support brands and teams under NDA, providing clarity, structure and creative judgment in complex contexts.
_ Integrate AI-assisted workflows into the creative process as an acceleration tool, always guided by human criteria and responsibility.
_ Collaborate with strategists, designers, copywriters and developers to ensure coherence across channels and platforms.
Work spans lifestyle, technology, retail, automotive, cultural and institutional brands.
Freelance / Remote • 2016 – Present
Creative Director / Art Director
_ Lead creative direction and senior decision-making across advertising, branding and digital projects.
_ Define creative frameworks, brand systems and visual languages before execution. Support brands and teams under NDA, providing clarity, structure and creative judgment in complex contexts.
_ Integrate AI-assisted workflows into the creative process as an acceleration tool, always guided by human criteria and responsibility.
_ Collaborate with strategists, designers, copywriters and developers to ensure coherence across channels and platforms.
Work spans lifestyle, technology, retail, automotive, cultural and institutional brands.
Advertising Agencies & Studios • 2008 – 2016
Executive Creative Director
_ Led creative concepts and visual direction for integrated advertising campaigns across multiple media.
_ Worked closely with strategy teams to translate insights into strong, decision-driven creative ideas.
_ Directed art direction, brand territories and campaign systems with long-term consistency.
_ Presented, defended and refined creative work with clients and stakeholders at senior level.
_ Mentored creative teams, balancing conceptual ambition with executional clarity.
Advertising Agencies & Studios • 2008 – 2016
Executive Creative Director
_ Led creative concepts and visual direction for integrated advertising campaigns across multiple media.
_ Worked closely with strategy teams to translate insights into strong, decision-driven creative ideas.
_ Directed art direction, brand territories and campaign systems with long-term consistency.
_ Presented, defended and refined creative work with clients and stakeholders at senior level.
_ Mentored creative teams, balancing conceptual ambition with executional clarity.
Advertising Agencies & Studios • 2008 – 2016
Executive Creative Director
_ Led creative concepts and visual direction for integrated advertising campaigns across multiple media.
_ Worked closely with strategy teams to translate insights into strong, decision-driven creative ideas.
_ Directed art direction, brand territories and campaign systems with long-term consistency.
_ Presented, defended and refined creative work with clients and stakeholders at senior level.
_ Mentored creative teams, balancing conceptual ambition with executional clarity.
International Advertising Agencies • 2000 – 2008
Senior Art Director
_ Developed visual concepts and art direction for national and international advertising campaigns.
_ Collaborated with copywriters and strategists to shape clear, idea-led creative executions.
_ Built early experience in brand systems, visual storytelling and integrated communication.
_ Established a strong foundation in creative rigor, craft and visual consistency.
International Advertising Agencies • 2000 – 2008
Senior Art Director
_ Developed visual concepts and art direction for national and international advertising campaigns.
_ Collaborated with copywriters and strategists to shape clear, idea-led creative executions.
_ Built early experience in brand systems, visual storytelling and integrated communication.
_ Established a strong foundation in creative rigor, craft and visual consistency.
International Advertising Agencies • 2000 – 2008
Senior Art Director
_ Developed visual concepts and art direction for national and international advertising campaigns.
_ Collaborated with copywriters and strategists to shape clear, idea-led creative executions.
_ Built early experience in brand systems, visual storytelling and integrated communication.
_ Established a strong foundation in creative rigor, craft and visual consistency.
Early Career • 1996 – 2000
Art Direction & Design
_ Worked across graphic design, art direction and visual communication projects.
_ Built hands-on experience in visual craft, layout, typography and production processes.
_ Developed the foundations of a long-term creative career focused on thinking through design.
Early Career • 1996 – 2000
Art Direction & Design
_ Worked across graphic design, art direction and visual communication projects.
_ Built hands-on experience in visual craft, layout, typography and production processes.
_ Developed the foundations of a long-term creative career focused on thinking through design.
Early Career • 1996 – 2000
Art Direction & Design
_ Worked across graphic design, art direction and visual communication projects.
_ Built hands-on experience in visual craft, layout, typography and production processes.
_ Developed the foundations of a long-term creative career focused on thinking through design.
03. SKILLS
Creative Direction
Art Direction
Brand Strategy
Strategic Creativity
Integrated Campaigns
Concept Development
Visual Systems
AI-assisted CD
AI Visual Generation
Human + AI Creative Workflows
Decision-Driven Creative Work
Editorial & Motion Direction
Creative Leadership & Mentorship
Technical Writing
Cross-disciplinary Collaboration
Product Thinking
Testing
Figma, Adobe CC, Motion tools
Remote Collaboration
04. education
University of the Arts • 1990s
Bachelor’s Degree in Advertising & Art Direction
Formal education in advertising, visual communication and creative thinking.
Strong foundation in concept development, art direction and brand communication.
University of the Arts • 1990s
Bachelor’s Degree in Advertising & Art Direction
Formal education in advertising, visual communication and creative thinking.
Strong foundation in concept development, art direction and brand communication.
University of the Arts • 1990s
Bachelor’s Degree in Advertising & Art Direction
Formal education in advertising, visual communication and creative thinking.
Strong foundation in concept development, art direction and brand communication.
Various Institutions
Postgraduate Studies & Professional Training
_ Advanced Art Direction & Creative Strategy.
_ Branding, Visual Identity Systems & Campaign Development.
_ Digital Design & Emerging Creative Technologies.
_ Ongoing professional training focused on evolving creative processes and tools.
Various Institutions
Postgraduate Studies & Professional Training
_ Advanced Art Direction & Creative Strategy.
_ Branding, Visual Identity Systems & Campaign Development.
_ Digital Design & Emerging Creative Technologies.
_ Ongoing professional training focused on evolving creative processes and tools.
Various Institutions
Postgraduate Studies & Professional Training
_ Advanced Art Direction & Creative Strategy.
_ Branding, Visual Identity Systems & Campaign Development.
_ Digital Design & Emerging Creative Technologies.
_ Ongoing professional training focused on evolving creative processes and tools.
AI & Creative Technology
Continuous Learning
_ AI-assisted creative workflows for image, video and concept development.
_ Prompt-based visual exploration and creative acceleration.
_ Integration of AI tools into creative direction and decision-making processes.
AI & Creative Technology
Continuous Learning
_ AI-assisted creative workflows for image, video and concept development.
_ Prompt-based visual exploration and creative acceleration.
_ Integration of AI tools into creative direction and decision-making processes.
AI & Creative Technology
Continuous Learning
_ AI-assisted creative workflows for image, video and concept development.
_ Prompt-based visual exploration and creative acceleration.
_ Integration of AI tools into creative direction and decision-making processes.
05. Languages
English
Profesional
Spanish
Native speaker
07. Awards
International Advertising Festivals
Creative Awards & Industry Recognition
_ Recognition for creative work across advertising, branding and integrated campaigns.
_ Awards and shortlisted projects in major industry festivals during agency and freelance stages.
_ Work acknowledged for conceptual strength, visual direction and creative consistency.
_ Projects selected and featured by clients and institutions for their creative impact.
_ Creative work presented and defended at senior client and stakeholder levels.
International Advertising Festivals
Creative Awards & Industry Recognition
_ Recognition for creative work across advertising, branding and integrated campaigns.
_ Awards and shortlisted projects in major industry festivals during agency and freelance stages.
_ Work acknowledged for conceptual strength, visual direction and creative consistency.
_ Projects selected and featured by clients and institutions for their creative impact.
_ Creative work presented and defended at senior client and stakeholder levels.
International Advertising Festivals
Creative Awards & Industry Recognition
_ Recognition for creative work across advertising, branding and integrated campaigns.
_ Awards and shortlisted projects in major industry festivals during agency and freelance stages.
_ Work acknowledged for conceptual strength, visual direction and creative consistency.
_ Projects selected and featured by clients and institutions for their creative impact.
_ Creative work presented and defended at senior client and stakeholder levels.
09. contact
Socials
Socials
Socials
Phone
Phone
Phone
